Privacy policy is owned and operated by Simmons Bedding & Furniture (HK) Limited.

Simmons respects your privacy and we are committed to protecting it, as we describe below. This Privacy Policy lets you know how your personally identifiable information that Simmons Bedding & Furniture (HK) Limited ("Simmons") receives from the Simmons Hong Kong Website available at ("Site"), is processed, disclosed and used. This Privacy Policy only governs the Site. This Privacy Policy is effective as of 1 July 2013.

If you are a child under the age of 13, please do not use the Site and do not submit information to the Site. Simmons has not designed the Site for use by children and Simmons' personal information practices described in this Privacy Policy are not designed for children.

Users outside the Hong Kong SAR
Simmons makes the Site available for consumers located exclusively in Hong Kong SAR. Please do not use the Site if you are located outside Hong Kong SAR, as the Site's personal information practices and the terms of this Privacy Policy may or may not comply with foreign laws.

"When I visit your Site, what personally identifiable information do you gather about me, and with whom do you share it?"
One of the basic principles we have followed in designing this Site is that we ask for only the personally identifiable information we need to provide the service you've requested and to operate the Site. As a result, the answer to this question depends almost entirely on how you choose to make use of our Site. In order to fully utilize the Site, you will be required to register by providing certain nonpublic personally identifiable information, including without limitation your name, email address and phone number. Please note the Exceptions section below, which describes other circumstances in which we may use and/or disclose your personally identifiable information. By way of example, you currently may provide information in the following circumstances:

Customer Service Inquiries: Name and email address are necessary to provide for this service, in addition to any other personal information you provide in your email to us so that our representatives can assist you.

Email Notifications: You may request that information be sent via email to you or a friend. The email address you provide will be used to send the information to. Personally identifiable information voluntarily provided in these circumstances is used and disclosed for the purpose of providing the requested service or information to our customer, for Simmons' internal business purposes and for promotions that Simmons offers to customers (which may involve disclosures to Simmons contractors). By opting-out of certain offerings on the Site, you may choose not to receive newsletters or other information regarding our product offerings that Simmons sends to customers from time to time. SIMMONS PROVIDES NO WARRANTIES OR ASSURANCES ABOUT SUCH SERVICES OR INFORMATION, EXPRESS OR IMPLIED, INCLUDING ANY WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE OR NONINFRINGEMENT, AMONG OTHERS. Simmons does not warrant or guarantee the security of any information that is the subject of this Privacy Policy or any of Simmons' security practices regarding such information. Simmons makes efforts to prevent disclosure of information in these circumstances to anyone that is not directly involved in rendering the requested service or information. We do not otherwise presently sell or trade your information with other companies. We may share certain aggregated demographic information with our business partners regarding the users of the Site. We may change the features and information available via the Site from time to time without notice.

"What about feedback, comments and similar information I provide through interactive portions of the Site?"
Certain portions of the Site may permit you to voluntarily provide feedback, comments or input such as tips, advice, product opinions and the like. These portions include Contact Us, Warranty Registration and the like. As part of this input, you may be asked to provide your name, state or other personal information along with the other information. All these information may be stored by us. We may use it for our other marketing and business activities. However, Simmons may choose not to use the information you submit. Also, we may edit your comments (including deleting sentences or words even if it may somewhat change the nature of your comments) for both format and content. You will not be notified if your information will or will not be used, or if your information is modified.

"How do you keep track of me as I move through the Site?"
When you visit the Site, your session, which means your visit to the Site, will be recorded through the use of cookies. A cookie is a small piece of information that is sent by a Web site computer to your computer's hard drive, where the information is stored for later use by the Web site. Cookies allow our Site to identify you as you travel from page to page within the Site, to maintain continuity between the pages. The cookie is no longer used by the Site after your visit to the Site ends. If you'd like, you can configure your Web browser to disable cookies, but doing so will impair your ability to fully use the Site. We also monitor the total number of visitors to our Site, as well as which Site pages are most popular, although this information cannot be used to identify individuals and is therefore outside the scope of this Privacy Policy.

"What about email?"
We make an effort to read every message that comes to us. We also try to respond back within at least 24 hours of its receipt. We do not presently sell or give out e-mail addresses to anyone, except as set forth in the "Exceptions" section below. At Simmons, we save messages and/or e-mail addresses if we will need to refer to them later to communicate with you about a customer service issue or to send you information that you have indicated you would like to receive.

Simmons may also use and disclose information, such as personally identifiable information, among other types, submitted by you and/or collected by the Site or otherwise subject to this Privacy Policy, to the extent reasonably necessary for any one or more of the following purposes: (i) to correct technical problems and malfunctions in how we provide our Site to you and to technically process your information; (ii) to protect the security and integrity of the Site; (iii) to protect our rights and property and the rights and property of others; (iv) to take precautions against liability (including regarding product recalls and other safety issues, among other things); (v) to respond to claims that your information violates the rights or interests of third parties; (vi) to comply with applicable law; (vii) to respond to judicial process; and (viii) to the extent permitted under other provisions of law, to provide information to law enforcement agencies and for an investigation on a matter related to public safety, as applicable. You understand and agree that technical processing of your information is and may be required (a) to send and receive messages regarding your use of the Site; (b) to conform to the technical requirements of connecting networks; (c) to conform to the limitations of our Site; and (d) to conform to other, similar technical requirements.

General Information
Third Parties
Other companies besides Simmons may operate or host the Site or the computers that operate the Site or provide services related to the information requests that you have submitted, on behalf of Simmons; if you'd like more information about those companies, you can contact us using the contact information provided below. Simmons may provide the information you disclose to third party services providers for purposes of providing the services or information requested by you or for emails or promotions that you did not opt-out of receiving.

Links to Other Web sites
This Site contains links to other Web sites ("Linked Sites"). You should carefully review any privacy policies on the Linked Sites; we are not responsible for the privacy practices or the content of the Linked Sites. Please also consider that Simmons has no control over and is not responsible for any other aspect of the Linked Sites. Simmons' reference to or use of a Linked Site does not imply Simmons' recommendation, approval, affiliation, or sponsorship of the Linked Site. You agree that Simmons shall not be responsible or have any liability, directly or indirectly, for any damage or loss arising out of or relating to your interactions with any Linked Site, including without limitation any content, property, goods or services available on any Linked Site.

Links To Third Party Sites Are Not Endorsements
The Site contains links to third-party web sites. The linked sites are not under the control of Simmons, and Simmons is not responsible for the contents of any linked site. Simmons provides these links as a convenience only, and a link does not imply endorsement of, sponsorship of, or affiliation with the linked site by Simmons. Links to merchants or advertisers are owned and operated by independent retailers or service providers, and therefore, Simmons cannot ensure that you will be satisfied with their products, services or business practices. You should make whatever investigation you feel necessary or appropriate before proceeding with any transaction with any of these third parties.

Change in Control
If we experience a "change in control" (defined below), we may revise our information practices as described in this Privacy Policy regarding any information you have provided to us through the Site that is then in our control. These revisions could include additional uses or disclosures of your information, among other revisions. "Change in control" means any of the following events:
we undergo a reorganization, merger, consolidation, acquisition or other restructuring involving all or substantially all of our assets, by operation of law or otherwise;
we become insolvent;
we make a general assignment for the benefit of creditors;
we suffer or permit an appointment of a receiver for our business or assets;
we becomes subject to any proceedings under any bankruptcy or insolvency law, whether domestic or foreign; or
we are liquidated, voluntarily or otherwise.

Revisions & Disclaimer
From time to time Simmons may change this Privacy Policy, and Simmons will notify you about such changes by displaying the revised Privacy Policy on the Site, but does not have any obligation to directly or otherwise notify you of such changes. In the event we change our Privacy Policy, such changes will affect all of the information we have previously collected from you, as well as the information we collect after any such change. If you object to the change to our Web Privacy Policy, then you must contact us in writing regarding your objection.

Storage of Information
Simmons may store information collected via the Site, including without limitation your personally identifiable information, indefinitely.

Contact Information
If you have any questions about this privacy policy, the practices of this Site, or your dealings with this Site, you can contact
Version 1.0 (last modified 1 July 2013 )